Account structure
How campaigns, ad groups and ads are organised, and where the structure works against you.
Free Google Ads audit
Free Google Ads audit, what to fix first.
An AI PPC audit tool that reads 30 days of your Google Ads account (structure, spend, conversion tracking and ads) and shows what to fix first, with the evidence.
Free Google Ads audit · No payment required
Google Ads
Meta Ads
LinkedIn Ads
Reddit AdsThe same audit runs on Meta, LinkedIn and Reddit ad accounts.
What it does
Six checks
in every Google Ads audit.
Campaign relationships
How the campaigns relate to each other and to the goal they are meant to serve.
Spend distribution
Where the last 30 days of budget actually went.
Conversion signals
Whether the conversions your bidding relies on are actually recording.
Ad coverage
Which ads carry the spend, and where coverage is thin.
What to fix first
A prioritized plan: what to fix, what to test, and what comes next.
The Google Ads audit only reads your account. Nothing changes during it.
How it works
Three steps.
You approve each one.
- 01Connect Google AdsSign in with the Google account that owns the ad account.
- 02Get the auditSix checks over 30 days, ordered by what to fix first.
- 03Decide what to fixFix it yourself, or let the agent prepare each change for your approval.
A finding from a Google Ads account audit
- Check
- conversion signals
- Status
- the purchase action recorded nothing in 6 days
finding · Smart bidding is optimizing towards a conversion that never fires fix first · Repair the purchase tag before touching budgets Evidence: 0 conversions recorded against 3,412 clicks in the same window.
Example, not a customer's account
The audit is free. Ongoing management: Paid Starter $67/mo, Paid Pro $299/mo.
Ad spend is separate and stays on your own account. See pricing
Before you begin
A few clear answers.
Is the Google Ads audit really free?
Yes. No payment is required to run it. Any paid plan is shown before you continue.
Will the audit change my campaigns?
No. The audit only reads your account. Any change after it is a proposal that waits for your approval.
What if my account is new or has little data?
It flags the missing data and helps you plan the first campaign instead.
Can it audit Meta ads too?
Yes. The same audit runs on Meta, LinkedIn and Reddit ad accounts.
Start free
Your Google Ads audit,
free, with what to fix first.
Get my free audit Free Google Ads audit · No payment required